PROMOTE I.C.E.

Does anyone know anything about ICE? Cost? Inclusion rate? Effectiveness?

https://www.provimius.com/en/i.c.e.

I.C.E.® is a proprietary combination of key ingredients, including an osmolyte, that help animals stay hydrated. The elements of these internal cooling elements work at the cellular level to help cows better regulate their body temperature during heat stress. Cows begin to experience heat stress once the Temperature Humidity Index (THI) exceeds 68. This can begin at temperatures as low as 68°F with a relative humidity of 85%.